Font and Name

I made this font because I thought it would be representative of the genre I have chosen (indie). This is because it is unique and the way it is structured works well with the name of my magazine (RPM) as it is initialised. I created this font and I have shown this process in the post above via a Slideshare. The colour I have decided to use is kind of a navy, black and white combination to really capture the edginess of the magazine.
Colour Scheme
My final colour scheme I have decided to use is shown on the right; purple, grey, black, navy and white. I like this colour scheme because the colour purple will stand out and as I reflect on my post labelled 'Colour' I see that the colour purple has connotations of independence and creativity as well as symbolising power and ambition. I like the idea of featuring purple on my magazine because of the reasons above as it will intrigue the niche audience and also be unique to other magazines on the shelf. The other colours contrast well with purple and I think this would look good altogether by looking at the moodboard I created. My masthead is navy and white as well as colours of grey and black being featured on the front page, maybe as cover lines. I do not want my magazine to end up resembling a pop magazine at all, which is why I will be careful when considering where to place each colour, especially purple.Price
I have decided to make my magazine worth £4.25. I have come to this decision by considering my questionnaire results and focus group. The results showed that no one would pay more than £5 but less than £4 would be too cheap due to the fact I will be using good quality paper and the magazine will also include a competition. I think this is an appropriate price because most magazines range from £2 - £6 so a choice in the middle of that seems okay. I will either display the price alongside the barcode or below the masthead to make it in a place easy for the reader to see, but will experiment with this while using Photoshop.
Audience
I have decided that the audience for my magazine will be males and females aged 19 - 25. I think this is an appropriate audience because the colours featured on my magazine vary in the sense some are dark and the purple stands out which means for a mixed - gender audience because they are not gender specific. Also I think the audience will be in the age range of 19 - 25 because at this age people are interested in media and what's going on around them now, also the main model of my magazine is a young girl so the audience will be able to identify with her more because they are also young; older people generally tend to not be interested in what younger people are doing.
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