Focus Group

Even though I created a questionnaire and showed the results, I decided to undertake further research in order to obtain more insight in to what other, unbiased, people think about my ideas. By creating a focus group I was able to see what others think in more detail as well as seeing their facial expressions towards possible ideas. Here is the transcript of the focus group between Matilda, Emma, Ellie and I:

Me: Do you like the name of my magazine 'RPM'? Do you think it fits the genre?

Ellie: Yeah I like it and think it's appropriate

Emma: It's okay but I don't understand what it means so I can't tell if it fits the genre

Matilda: I think it sounds professional but yeah what does it mean

Me: It stands for 'Revolutions per minute' which represents the revs of a record which was more widely used years ago

Matilda: Oh yeah then sure, it looks good!

Me: So, do you like the idea of my colour scheme of Purple, Grey, Black, Navy and White?

Emma: Yeah it sounds like it would look good but I would have to see it before agreeing completely

Matilda: I don't think it sounds very interesting but yeah same, I would have to see it first

Me: Where do you think I should do my photoshoot for my DPS and for the main image on the contents page?
Matilda: Well I like the idea of a creative vibe because of the clothing choices and colour scheme so your idea of Shoreditch is probably a good contender
Me: I know but it is so generic for an indie magazine to have an 'edgy' vibe because a lot of music scenes are in Shoreditch so I am trying to achieve something different
Matilda: You could pull it off anywhere I suppose, did you have any ideas?
Ellie: I like the scene of like a chilled out and relaxed sort of scene, could just be sitting in a room with good lighting and props...
Me: Yeah I was thinking that I like the idea of being free... my model (and music artist for the magazine) creates indie music which represents the freedom that they have with their label to create the music they desire. So with that in mind I had visualised my model being in an environment that is vast and symbolises having the space to do what you want; maybe in the countryside somewhere?
Emma: Yeah I like that idea! And it's good that you can justify why you have chosen that location
Matilda: Yes that could look good

Me: How do you think I should dress my model?

Matilda: Well what's her name and what does she look like

Me: I have not yet decided what her 'stage name' is yet - I was thinking Beatrice - she is average height, like dark blonde/light brown hair, is healthy so has a good physique etc

Emma; Hmm, I'm not sure. What is your main idea and I'll tell you if I like it or not

Me: Well I was thinking to have her look kind of sporty, so in a white/grey sports bra with this sort of ski jacket thing which is white and purple, also with like leggings or maybe ripped jeans with sports trainers

Ellie: I think if she has a nice body then you could pull it off because it would attract the audience and I think the colours used for clothes would fit in well with the color scheme you want to use

Matilda: Yeah I agree

Me: How much would you pay for my magazine?

Ellie: I don't know, if it would be up to a good, professional standard then I'd probably pay up to £5

Matilda: No more than £4 I think

Emma: Probably in the middle, so about £4.50 ish

Me: Yes it would be up to a good standard and will also include a competition with the chance of a prize inside

Matilda: Oh well if there's a prize then I would pay about the same as Emma, I don't know why but £5 just seems too expensive

Me: On my DPS the story was going to feature the main model, on tour describing her experience. Do you like that idea?
Emma: Yeah it could be interesting if you consider the detail
Matilda: Hm dunno, maybe if you make it fun and compliant with the genre and niche audience
Ellie: Yeah I think it is a good idea because it would intrigue the reader as to what they are up to now
Me: Yeah that's what I was thinking

Me: Well thank you for your time! I will consider your input and make necessary implications to my magazine.
Matilda/Emma/Ellie: Thanks.