House Style

What is a House Style?

House style is where a magazine uses the same layout/structure/design each issue to advertise fluency and professionalism. This includes the masthead, font, colours, logo, placement of pictures and so on. House style is used on practically every magazine because it gives the magazine a specific look which will be easily recognisable to the niche audience. This is important because people who are looking for a specific magazine will not recognise it if the style is completely different, so keeping the house style the same is effective.

For example, above I have shown three images of Q magazine which are all similar in many ways. The logo is always red and white and featured in the top left of the page. The colours on the page are usually red, black and white which fits in with the rock theme. The image features only the face of the celebrity which sometimes goes in front of/or behind the logo. The main cover line is shown at the bottom middle of the page which makes it bold, clear and anchors the main image. This makes the magazine easy for the niche audience to recognise.